Our Marketing Commitment

Let’s work as a team! We can GUARANTEE that we will do everything we possibly can to help your home sell. The program that we offer is the most sophisticated in the industry. Our marketing program is successful and includes each of the areas listed below:     Multiple Listing Service We will place your home on the MLS immediately for maximum exposure. Approximately 32,000 agents valley wide will have access to your listing. Signs The For Sale sign of a respected agent is an extremely powerful sales tool. Our sign will be placed in front of your home, where permitted, to attract potential buyers. Lock Box (When Applicable) Assuming that a house key is promptly available, a lock box will be placed outside your home. This device permits supervised access to the property without inconveniencing the homeowner. This is a great tool because it ensures that the Buyer’s agents will be able to accommodate their client’s schedules without altering yours.  Pricing We will provide you with a detailed Comparative Market Analysis (CMA) that will allow you to see the relative value of your property by comparing it with those homes recently sold and/or are currently on the market. We will also use our extensive knowledge and expertise of the market to help you negotiate the best price possible. Full Color Flyers A customized color photo flyer will be designed and printed to assist in the marketing of your home. The flyer will combine the property description with other specific relevant materials that pertain to the characteristics of the home. Flyers will be available in the home and available for buyers to print online. Featured Homes We make use of many internet tools to market your property. One tool in particular is extremely helpful when it comes to marketing your home as well as giving you proper feedback directly from the source. www.Realtor.com offers a special element called “Featured Properties.” Here your home will be broadcast nationwide on the front pages of www.Realtor.com. This feature not only advertises your home to millions of viewers nationwide, it also provides us with data about who, what, where, and when someone visited your home profile.  The Homeowners Book This book holds valuable information regarding your home. It details all aspects of your property as well as the surrounding community. This information would be very beneficial for a potential buyer to recognize the value of your home. Internet Promotion The internet fastest growing marketing tool in the Real Estate Business today! Buyers are more technologically refined and many enjoy being able to preview properties on their own schedule before actually calling a Realtor to see it in person. Your property will be made available to the National Realtor’s Website (www.Realtor.com as mentioned previously), where we have an upgraded site which allows us to post additional photos of your home’s interior and to highlight special features. Your property will also be available on the most visited real estate websites in the world including Zillow, Trulia, Homes.com, as well as all social media outlets including Facebook, Pinterest, LinkedIn, Youtube, Tumblr, Google+, Houzz, and many more.  Finally you will be broadcast as a featured property on this website  via www.ScottsdaleRealEstateTeam.com or www.AZLuxuyHomes.com as well as www.REMAX.net which will attract international referrals and relocations. Virtual Tours Virtual Tours are the new wave of the future when it comes to promoting your property. They are completed quickly, they do not require any additional software downloads, and they are extremely viewer friendly. They showcase various rooms of your home in a 3D like manner. Tours are available online 24 hours a day, 7 days a week allowing viewers to look at their own leisure.   Once completed the tour is added to YouTube which reaches over 160,000,000 unique visitors each month!  As a seller you will receive weekly updates on how well your tour is performing including how many visits per day/week/month buyers have viewed your home as well as which photos were viewed more than others. Realtor Tours We make a serious attempt to take advantage of a wonderful tool called the Realtor Tour. This tour exposes your home to a large group of Realtors at one time. Not only is it a great publicity opportunity it also enables us to question their opinions about both condition and pricing of your home while “selling them” on the merits of the property. Open Houses (When applicable) Open houses are a great way to get a feel of what type of hype your home is bringing. It is also a good way to get the public a chance to physically see the home and get a feel for the home itself as well as the surroundings. Marketing Activity Report We will provide you with a market activity report as frequently as necessary. This report will advise you of any changes in market conditions, interest rates, and much more. These details are important because they may affect the sale of your property. This report will also include information and updates on recent sales, new listings, and the relative value of your home with comparable properties. Finally we will recap feedback, and showing information as well as plan marketing efforts for the following weeks. Advertising Your home will be periodically advertised in Homes and Land magazine, other print media as well as online publications. Just Listed and property specific postcards will also frequent your neighborhood and surrounding neighborhoods for further exposure. Your home will also be displayed in our newsletters which will be distributed throughout various neighborhoods in the Valley as well as through our sophisticated email campaigns. Feedback Feedback and communication is essential when selling your home. It is important that you, the seller, are aware of the comments that we receive about your property. The Szabo Group will provide you with feedback on showings frequently. Agents traditionally leave a business card following each showing, and it is important for you to provide us with all the names and numbers of these agents (Note: If your property is vacant we will retrieve this information). This will allow us to make contact with the Buyer’s agents to receive feedback on the showing. We will also read our key boxes electronically to obtain the agent’s names and showing information. In addition to providing insights on how to improve the marketing presentation of your home, our follow up will determine their client’s level of interest and give us an opportunity to overcome any objections or questions that may have been asked.  Property Presentation The presentation of your home is very important during the selling process. A Buyer’s first impression can often affect their entire decision. We will walk through your home with you and point out which items, if any, are in need of attention. Therefore, it is imperative that your home be in great condition.